UBC Okanagan
One of Canada’s top-ranked universities launched a digital campaign to build awareness among prospective undergraduate and graduate students. Using Digital Out of Home, Audio, and Display, the campaign focused on a full-funnel strategy to highlight the Okanagan campus and attract more international students.
Deliverables
Digital Out of Home
Audio Ads
Q/A HTML5 Unit
Hotspot Unit
Awareness: DOOH & Audio
Digital Out-of-Home (DOOH) reached audiences in key locations and moments, serving as a powerful offline channel to drive online engagement. Audio ads extended reach during commutes and daily routines, measured through Impressions (CPM) and Audio Completion Rate (ACR).
The campaign targeted prospective students in Toronto, Dubai, and Vancouver, focusing on high-traffic areas like bus stops, airports, and transit hubs to build awareness for UBC Okanagan.
Results:
To help prospective students make informed decisions, the campaign introduced interactive Q&A and Hotspot display units that answered key questions and showcased the Okanagan campus’s unique offerings.
