Jade
Jade is a first class experience offered by Cathay Pacific on some flights from North America to Asia. This first class includes VIP access to the first class lounge with premium seats starting at $30,000 HKD. The identity includes modern logo, stationary, skincare set, menu and promotional design across the airport.
Deliverables:
Brand Identity
Airport Signage
Mobile Wallet
Out of Home Ads
Brand Stylescape
