Lyft
Lyft, a leading U.S. ride-sharing company known for its focus on community, safety, and sustainability, launched an awareness campaign to influence user preference in the competitive ride-share market. My impact on this project was creating concepts, ad units, and placement strategies to boost brand consideration.
Deliverables
CTV Homescreen
In-Read Ads
CTV Homescreen
CTV Homescreen Ads show up on the TV home screen before streaming begins, making them perfect for reaching at-home viewers and motivating real-world action.
Interactive In-Read Ads
To reinforce this impact, we also retargeted viewers with display ads after they saw the CTV Homescreen placement, keeping the brand top-of-mind and driving them further down the funnel.
